It’s 4pm on Sunday and you’re in your happy place. Maybe you’re cozy in your warm bed, reading your favorite book while that dreamy afternoon light shines through the windows, painting your room gold. Maybe you’re at the beach, enjoying the last few drops of rosé and listening to your favorite playlist while you watch the waves crash into each other. You have no responsibilities, no deadlines, no emails. Time stands still. But then, something shifts and the Sunday Scaries kick in, the week’s to-do list looming in all at once. That exact feeling inspired Ashli Stockton to launch Sunday Forever – a lifestyle brand built around the concept of self-care rituals, good vibes, and bottling up all that's good in life: think delicious scented candles, silky kimonos perfect for lounging around the house, and jewelry to ward off bad energy.
After years of working long hours as a corporate executive left her burnt out, unhappy, and facing the Sunday Scaries on a weekly basis, Ashli decided to leave the comforts of her cushy job to launch her own venture in 2016. We've been following Ashli since then, and are always inspired by the life she has created for herself and the positivity and beauty that she injects into the world. Just like we created Golden Edit to bottle up that summer feeling, Ashli wanted to help you hold that Sunday stillness in the palm of your hands.
We spoke with Ashli about starting over, self-care, and fighting the Sunday scaries...
WHAT WAS THE INSPIRATION FOR LAUNCHING YOUR LIFESTYLE BRAND?
I wasn’t happy, in general, but especially on Sunday evenings. I think when I became really, really unhappy I had to figure out why that was and that’s where the entire concept behind Sunday Forever came from. It was me, sitting in bed dreading the next day going to a quote-unquote “job that people would kill for,” making a nice salary, job security, a highly creative executive position, etc - all the things that are “supposed” to make you happy. I had to ask myself, “What the hell is wrong with me? Why am I not being appreciative?” And I just realized that it no longer served me. Everything we offer at Sunday Forever are things that gave me comfort and strength during this tough time. I figured I couldn’t be the only one feeling this way.
IT WAS DURING A TRIP TO JAPAN THAT YOUR LOVE AFFAIR FOR THE KIMONO BEGAN. WHAT MAKES THE PERFECT KIMONO?
Of course the long standing historical and cultural relevance of a traditional kimono is already perfect, however there were a few things that I wanted to change to make exactly what I wanted. I’m careful to say our we offer Kimono-inspired robes because of the extreme amount of respect I have for the the culture. Our Kimonos at Sunday Forever are extremely soft and enveloping. The sleeves are less wide and a bit more tailored, this is because I wanted to be able to roll up the sleeves to wash my face, make breakfast etc without them getting in the way. We also added two side pockets because who doesn’t love pockets? They’re made to make you feel super cozy but also chic. They make me feel like a queen, even when I’m slob-kabobbing.
THE CONCEPT OF SELF-CARE RITUALS IS AT THE CORE OF SUNDAY FOREVER - WHAT'S YOUR ADVICE FOR INCORPORATING RITUALS INTO YOUR DAILY ROUTINE?
It’s different for everyone and that’s ok. I think we all need to give ourselves a break and do whatever it is that feels good once in a while. It could be a five minute meditation, it could be getting to workout even once a week, taking yourself out on a date, getting coffee from a fancy spot. Anything that gives you a little happy feeling. It doesn't have to be intense, or it can be, as long as it’s just for you and it feels good.
ANY GREAT TIPS FOR FIGHTING THE SUNDAY SCARIES?
I think perspective and gratitude. I know that feels lofty and big but it’s true. Nothing is forever, wherever you are right now is temporary. If you’re not happy, you do have the power to change it. Life is short but it’s also very long and it’s never too late to make a change, take a leap. The worst thing that can happen is regret. You got this.
YOUR MOST MEMORABLE SUMMER EVER
Probably the summer after I left my longtime job. It was before I really started seriously working on Sunday Forever. I’ve worked my entire life, since 14 years old. I worked full time while I was in college, then went straight into a 12 year stint at my previous job. The summer after I left was the first summer since probably the age of 13 where I did whatever the fuck I wanted, when I wanted. I spent a ton of time in our garden, I went to pilates five days a week, I hosted dinner parties, I traveled, I really lived it up. Ahhhh...
WHAT GOLDEN EDIT PIECES ARE YOU PACKING INTO YOUR SUITCASE FOR YOUR NEXT GETAWAY?