We've been dreaming about introducing Emily Levine to our #goldeneditgirls ever since we discovered the brand a few months ago... and here we are!
Made in India and inspired by Japan, Emily's brand-new line is a charming representation of her travels and cities she's lived in. Produced in small quantities in partnership with female artisans in India, each bag is one of a kind, featuring romantic details like colorful beads on crochet, refined embroidery, upcycled antique silk saris, and the ancient method of block-printing.
Having only launched five months ago, her pieces are already loved by the likes of Emily Ratajkowski, Lily Aldridge and every fashion editor we know. And we have a feeling this is just the beginning for the talented young designer. Her playful bags are the perfect addition to all your sunny looks, and the silky pieces are effortlessly versatile: as easy to pair with ripped jeans and a tee, as they are with your favorite cocktail dress.
We'll let Emily tell you more! PS: Emily created some pieces exclusively for us, you can shop them HERE.
YOU TOOK A LEAP AND MOVED FROM NEW YORK TO MILAN, WHERE YOU STARTED AN INTERNSHIP WITH ETRO. TELL US ABOUT LIVING IN MILAN!
Moving to a city where I knew no one and I had only been once wasn’t easy, especially not speaking the language. I learned a lot from the experience. With Etro being a small woman’s wear design team, I learned how to draw faster than I could think and so much more. As my first real job experience I’m so grateful to have been part of such an amazing brand.
HOW DID THE IDEA FOR EMILY LEVINE COME ABOUT?
The idea for my brand started with one bag, what you know today as the Flo Crochet. I felt really inspired to start a small capsule collection, with the Flo Crochet as my first shape and idea. Having done a little research, I found a few places in India to visit and see if they could make my first bag. Within two weeks, I was on a plane to India with my fiancé as I felt strongly about meeting face to face with anyone who would potentially be creating the products I wanted to launch. I was intent on finding small, family-owned factories and organizations. After that, I took a trip to Kyoto, Japan, where I spent a month. I got so inspired by all of the traditional Japanese packaging and knotting techniques, especially when paired with India’s amazing silk sari that I collected along the way on my first trip there. It was then that the Dumpling and the Tokyo magnet were born, combining two of my favorite places in the world, rich with culture and endless inspiration, which led to slowly forming the rest of our first collection.
YOU SPEND A LOT OF TIME IN INDIA, A PLACE THAT'S HIGH ON OUR BUCKET LIST. WHAT IS IT ABOUT INDIA THAT YOU LOVE?
As India is so large, there is still so much for me to explore, but from what I’ve seen so far, I was really struck by the kindness of the people I met during my trips. I am so fascinated with the intricate details, the colors of the textiles, the buildings... India truly has a very special place in my heart. Even though I had traveled alone, I somehow felt so at home. I will be going for the month of October and can’t wait for my endless meetings and overdose supply of Masala Chai Tea.
YOU JUST LAUNCHED YOUR BRAND THIS YEAR, AND PEOPLE HAVE ALREADY FALLEN IN LOVE WITH YOUR PIECES. CAN YOU GIVE US A SNEAK PEEK OF WHAT'S TO COME?
We launched five months ago with a pop-up in Milan during Design Week and I’m so grateful and excited for all the positive responses and support I’ve been getting. It truly is a dream come true, getting to travel the world, supporting slow fashion and creating one of a kind pieces. After our great success from our New York pop-up, we will be popping up somewhere soon, for now I will be traveling back to India to work on my next collection, which I’m very excited about. Stay tuned!